A new step to consolidate Tijuana and San Diego cities as a region
By Adina Moloman
Sources: Tijuana Innovadora, San Diego Red
With almost a month away from a very excitement event Tijuana Innovadora, which started two years ago, the Team of Tijuana Innovadora walks on the streets of San Diego to promote the event and invite the San Diego public to integrate to this project.
One of its main goals is to consolidate Tijuana and San Diego cities as a region. It’s not an easy project, requires many measures at different levels with different actors.
This week effort consisted in putting up 120 banners along Fifth Avenue, in SanDiego’s Gaslamp District in order to promote the event.
The San Diego passerby’s saw banners picturing the philanthropist-entrepreneur Blake Mycoskie, and innovators as Steve Wozniak from Apple, Anand Mahindra, a businessman from New Delhi which is about to present himself at the conference next month in Tijuana.
Other banners highlight aspects of the Tijuana-San Diego area’s development as one region.
Even when it’s something new, the first edition of the event took place in 2010, the intention is to make it a tradition in the region. The effort of this event that became a citizen movement is made in order to change the mistaken idea many US citizens have about Tijuana that only knows “the ugly side of the story” and want to show them that Tijuana is a city with a great cultural, innovator and gastronomical value.
A press conference was held Wednesday morning in downtown San Diego by San Diego leaders. From this location they spoke about Tijuana’s culinary art, the innovation fields and projects in the region, design and health care that are given generally in a Mexico Corporation.
At the first edition of Tijuana Innovadora event participated around 800,000 people and for this year are expected over a million attendees. Some of the key speakers at the conference are Steve Wozniak, Apple’s co-founder; the Nobel Prize in Chemistry, Ada Yonath; TOMS Chief Shoe Giver, Blake Mycoskie; Economy Secretariat, Bruno Ferrari and Wired Magazine’s Editor, Chris Anderson.
